You’re never too old

As soon as I walked into the store, a cool looking sales guy asked if he could help me. I wasn’t ready, so I said the typical, “No, I’m just looking.” But, as I thumbed through the enormous racks of sheet music and songbooks, I immediately got this wave of excitement and the guts to turn back to the employee and say, “Yeah, I could actually use some help. I’m in the market for a new guitar.”

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The dairy farmer hates dairy

So he takes a sip of his milk fresh from his cow’s teat, swooshes it around in his mouth, then spits it out in his metal bucket full of dip spit. He will never swallow it or enjoy any other dairy products. He never tries the yogurt, cheese, ice cream, or even straight-up milk of his competitors. When he does his taste test on his own products, it is with no concept of the market. He only makes his milk to his liking, and is steadfast in his belief of what milk should be in terms of taste, consistency, and probably a million other things that he thinks of that we can’t.

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To-do lists–they’re not the enemy

I can’t recall the number of times my own parents dreaded a to-do list handed to them. Whether it was a honey-do list, list of classroom supplies to buy, or requirements from their jobs, a to-do list would hang over their heads like a dark cloud and constantly remind them of what they hadn’t already done yet.

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A stomach bug turns deadly

I was originally assigned to write about blowing the conch shell, something I traditionally do to announce Happy Hour and other office events, but that will have to wait. I want to talk to you first about something else . . . bacteria. About one bacterial species in particular—Escherichia coli—and actually one specific type—E coli O157:H7.

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5 Tips for engaging no-see physicians

As soon as I walked into the store, a cool looking sales guy asked if he could help me. I wasn’t ready, so I said the typical, “No, I’m just looking.” But, as I thumbed through the enormous racks of sheet music and songbooks, I immediately got this wave of excitement and the guts to turn back to the employee and say, “Yeah, I could actually use some help. I’m in the market for a new guitar.”

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Tuesdays with Marty

I wish I knew my audience a little better than I do. There is a lot of separation between us. Layers and layers of marketers, and lawyers, and more marketers. I never meet my audience. Yet I am tasked with getting inside their heads.

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Urban art equality for all

Where I grew up in Australia, there really wasn’t any concept of street art other than a little bit of graffiti (mostly just wannabe tagging) under the small sidewalk bridges I took to get to school. My town was what you would call small by American standards (population approx. 2000), although it was the largest town in the area.

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