Posts in Leadership
5 Tips for engaging no-see physicians

As soon as I walked into the store, a cool looking sales guy asked if he could help me. I wasn’t ready, so I said the typical, “No, I’m just looking.” But, as I thumbed through the enormous racks of sheet music and songbooks, I immediately got this wave of excitement and the guts to turn back to the employee and say, “Yeah, I could actually use some help. I’m in the market for a new guitar.”

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Tuesdays with Marty

I wish I knew my audience a little better than I do. There is a lot of separation between us. Layers and layers of marketers, and lawyers, and more marketers. I never meet my audience. Yet I am tasked with getting inside their heads.

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Urban art equality for all

Where I grew up in Australia, there really wasn’t any concept of street art other than a little bit of graffiti (mostly just wannabe tagging) under the small sidewalk bridges I took to get to school. My town was what you would call small by American standards (population approx. 2000), although it was the largest town in the area.

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